Token pricing is a product design constraint now.
Input tokens, output tokens, cached context, tool calls, retries, eval passes, and latency tiers all shape the cost of a customer workflow. The product team may think it is designing an assistant, but finance sees a variable cost engine. Pricing has to connect those views without making customers feel like they are buying raw compute.
- Price the outcome or workflow when customer value is stable.
- Meter usage when consumption changes cost in a way the customer understands.
- Use credits or allowances when the system needs room for different task sizes.
- Expose limits when abuse, long context, or retries can distort margin.